Course curriculum

  • 1

    Course Introduction

    • Intro Video

    • Course Welcome

    • About the Instructor

    • Course Syllabus
  • 2

    Adapting Your Idea Into a Business

    • Video Presentation

    • Worksheet: Capacity

    • Knowledge Check
  • 3

    Market Analysis

    • Video Presentation

    • Target Avatar Worksheet

    • Market Competitors Worksheet
  • 4

    Developing A Business to Business Strategy

    • Video Presentation

    • Revenue Generating Statement Worksheet

    • Capacity Reflection Worksheet

    • Action Plan Worksheet
  • 5

    Marketing Your Business to Institutional Customers Through M.O.D.E.

    • Video Presentation

    • Prepare for a Networking Activity Worksheet

    • Creating your Capability Statement Worksheet
  • 6

    Branding Your Expertise

    • Video Presentation

    • Unstuck Worksheet

    • Why They Buy Worksheet
  • 7

    Certifications

    • Video Presentation

    • Certification Matrix

    • Certification Game Plan
  • 8

    Maximizing Supplier Diversity

    • Video Presentation

    • FIRE Worksheet